For Student Marketing Competition
For a .PDF version of this form visit http://www.nama.org/student/approvalform12.pdf
Here are the specific factors that must be incorporated into your marketing competition project:
- Products must be an agricultural product/commodity or service. An agricultural product/commodity or service is defined as one that is a direct input for, or output of, an agricultural application, marketed with the objective of improving producer income or productivity.
- Your plan must emphasize value-added differentiation, utilizing marketing techniques to increase the value of an existing product/commodity or service.
- The product/commodity or service you select must assume that you are operating in an established market with a primary objective being the displacement of major competitors to gain market share.
The product/commodity or service you select:
Should be assumed to have great potential that -- marketing wise -- has yet to be developed. Hence, your assignment is to design a plan that will make this product/commodity or service a profitable proposition.
Should be assumed to have unique properties and/or attributes differentiating it from the competition which -- through your marketing plan -- will be outlined to your customer as the "potential profit" reason and/or benefit derived for use of your product/commodity or service.
May be marketed regionally, nationally or internationally.
Do not use existing product names or trademarks for the product/commodity or service you select. However, existing names or trademarks may be used for competitive products.
Schools are required to submit their chosen product for approval (to ensure it qualifies) by February 1, 2012.